Experienced creative technologist, specialized in immersive (AR/VR) and real-time 3D development & tech, with diverse experiences in automotive, CPG, e-commerce, education and entertainment industries. Passionate about using technology to craft experiences that are not only engaging and fun, but also drive measurable results and achieve real world impact.
Graduate of Miami University (2020) with a B.A of Emerging Technologies in Business + Design, minor in Digital Innovation, with specialization in immersive technology and 3D.
Ensuring successful AR/VR deployment initiatives across GM Global Design.
Immersive Deployment Manager - Manufacturing Engineering and Operations
Led AR/VR deployment initiatives across various manufacturing use cases - from equipment setup at general assembly facilities to development of full layout digital twins.
Ensured proper support and training resources to enable users to quickly onboard strategic and high visibility initiatives.
Conducted initial pilots of MVPs, collecting and documenting feedback from users to share with development, project and leadership teams.
Immersive Deployment Lead - Global Product Development
Managed the adoption, deployment and growth of immersive technologies in the Global Product Development domain as part of the “Virtual by 2025” initiative.
Owner of immersive projects during the pilot and implementation phases, evaluating feasibility and final sign off on new software and hardware.
Collaborated with leaders across General Motors design and manufacturing domains to ensure successful transfer of assets across the global vehicle development pipeline.
Promoted awareness of AR/VR/MR technologies, coordinating daily operations at the Cole Immersive Center.
3D Cloud / Marxent Labs
Cincinnati, OH
2021 — 2023
Virtual Product Architect
Lead the development of customer-configurable "digital twins" for e-commerce products in the
home, office, and DIY industries for manufacturers and retailers in the US and Europe.
Managed the planning, ordering, delivery, and management of 3D content for clients' web/mobile 3D and
AR/VR product configurators and visualizers.
Collaborated with internal architecture, system, and engineering teams, as well as external studios, vendors,
and partners to assist in design, development, and QA.
Regularly reported consistent project progress to PMs, technical leads, clients, and other key stakeholders on a
daily, weekly, and sprintly basis.
Sales & Marketing Associate
Led efforts to identify and acquire proactive digital content from top 100 manufacturers and companies in the home e-commerce industry for integration into the 3D Cloud CMS platform.
Acted as a liaison to the CEO by providing market research, news, and events updates from the AR/VR, Metaverse, 3D, furniture, and e-commerce industries to attract new business prospects and expand business verticals.
Contributed to remarketing efforts by utilizing HubSpot, LinkedIn, and Facebook, and drafted copy for articles, social media, and press releases. Also, updated and standardized internal product documentation in Confluence.
Ian Ralston (Freelance)
Cincinnati, OH
2019 — Now
Creative Technologist
Managing technical development and design of interactive digital projects and experiences utilizing emerging technologies, with a proven track record in the automotive, education, and entertainment industries.
Specialized in AR/VR/MR technologies, with experience building real-time applications for mobile, desktop, and HMD devices.
Offering visualization, technical art, and concept design services using 3D modeling, rendering, and real-time tools to deliver high-quality and engaging digital experiences.
Lightborne Communications, INC
Cincinnati, OH
Spring 2020
Emerging Technology Intern
Led a team of developers to successfully deliver mobile AR projects using Unity for clients in the CPG, automotive, advertising, and events industries.
Developed and implemented virtual production prototypes using Unreal Engine to enhance traditional commercial advertising and film production workflows.
Provided educational materials and training for 10+ studio members on new pipelines to efficiently create interactive 3D content at a larger scale.
Agile, Confluence, Jira, Kanban, GitHub, Microsoft Office, Perforce, Smartsheets
Miscellaneous
Google Workspace, HubSpot, macOS, MySQL, Rocket Reach, Microsoft Windows, Nvidia Omniverse, Siemens Teamcenter, Power BI
Education
Miami University
Oxford, OH
2017 — 2020
B.A. of Emerging Technology in Business + Design
Three year program with a focus in AR/VR development and real-time 3D, with a minor in Digital Innovation.
Highlighted extracurricular experiences include Cincinnati Digital Innovation, London Design Interactive, 2020
MIT Reality Hack, and Design, Technology & Innovation club(s).
Accolades
Miami University
May 2020
Outstanding ETBD Ambassador
ETBD Senior Awards for 2019-20 academic year. Endorsed unanimously by department faculty and represents recognition of exemplary work.
VR/AR @ MIT
Jan 2020
Top 5 in Virtual Reality / Top 10 Overall
At the 2020 MIT Reality Hack, Ide Træ was recognized as one of the top 5 projects in the VR category, and in the top 10 overall developed during the event.
